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Greeniche Seeks Change In Facebook Ads

In the last month and a half, brands across the continent have temporarily ended their use of Facebook Ads. This is due to Facebook’s lack of action against users posting hate speech across the platform. The issue has become more prominent as the Black Lives Matter movement continues to grow. Now, Facebook’s potential to facilitate both misinformation and hate speech has become a unifying cause to boycott the social giant.

About Facebook Advertisements

Facebook Ads is one of the largest means of digital advertising globally. With 2.5 billion users monthly, Facebook is an effective platform for a brand looking for a massive audience. With this massive audience, Facebook is able to generate the majority of its revenue from ads alone. Last year, the social media giant generated more $70 billion in revenue, 90% of which was from Facebook Ads.

facebook ad

How The Boycott Started

During the worldwide Black Lives Matter protests, the use of Facebook Ads with hateful messages skyrocketed. On June 17th, civil rights groups such as the Anti-Defamation League, the NAACP, and Color of Change, looked to change this. They requested for companies to ‘hit pause on hate’ with their Stop Hate For Profit Campaign. Since then, hundreds of companies have been boycotting the use of advertising through Facebook. In addition to Greeniche, some of the most notable companies boycotting Facebook Ads are:

  1. Best Buy, who has stopped using Facebook Ads for the entirety of July,
  2. Campbell’s Soup, who has paused all Facebook, Instagram, and Twitter activity until at least the end of August,
  3. Chipotle, who has stopped using advertisements on Facebook and Instagram for the entirety of July,
  4. CLIF Bar, who has stopped using Facebook Ads for the entirety of July, and
  5. Clorox, who will not be using Facebook Ads for the rest of 2020.

What We Hope For

Our hope is that, through awareness and action, we can help incite change in the management of Facebook’s platform. When companies move to other platforms to advertise, Facebook must make a choice. Either make a change and work to remove hate speech, or lose their main revenue stream.

Nearly a month after the beginning of the movement in early June, Facebook’s CEO, Mark Zuckerberg, announced their movement towards change. He announced in a Facebook post that violence inciting posts will be removed despite their source. He also noted that groups know to promote or spread hateful speech or ideologies will be banned. By July 7th, 10 million posts violating rules had been removed from the platform.

While this shows that Facebook has begun to change, it is important to ensure the platform continues to follow through. Together, we can continue to pressure Facebook, and reach a point where all forms of hate speech are banned from the platform.

Greeniche’s Plan For Facebook Advertisements

Greeniche has not, and will continue to not use Facebook Ads for the remainder of July. While we have utilized them in the past, Facebook Ads have been removed from our marketing strategy for July. In August, Greeniche will evaluate whether change has been maintained by Facebook’s policy. Should Facebook proceed to screen and effectively remove hateful posts, Greeniche will feel comfortable returning to utilizing Facebook Ads.

Curious about where Greeniche’s stands with social responsibility? Check out our blog post on the Black Lives Matter Movement to learn our stance and simple ways to bring change.

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Pomegranates

Pomegranates are some of the healthiest fruits on Earth. They contain large amounts of phytoestrogens, which helps moderate some menopausal symptoms. It can reduce hot flashes, sleeping problems, depression, exhaustion, and irritability. They also contain powerful antioxidants that provide cardiovascular protection.

Caffeine

Caffeine increases your energy levels to help you stay active through your workouts or daily activity. Caffeine also boosts energy levels even when your body is in a resting state which can contribute to weight loss. It also stimulates thermogenesis, which is one way your body generates heat and energy from digesting food.

Chromium

Chromium works with in the body to metabolize carbohydrates. It is found in many multivitamin supplements and food such as whole grains, fruits and veggies. 

Green Coffee Bean

Green Coffee Bean gives your day a boost and can increase resting metabolic rate, drive weight loss, fat loss and reduce fat absorption. It slows the release of glucose into the body after a meal. These beans are just normal coffee beans in their natural state before being roasted. Who knew coffee beans were naturally green?

Garcinia Cambogia

Garcinia Cambogia is a tropical fruit also known as the Malabar tamarind and is a popular weight-loss supplement. It can drive weight loss and fat loss which could help keep your body’s blood sugar and cholesterol levels healthy.

Forskolin

Forskolin is made from the root of a plant that grows in Nepal, India and Thailand. It has been used in traditional Ayurvedic medicine as a fat-burning supplement.

Black pepper

Black pepper contains piperine which can improve metabolic performance and suppress fat accumulation in the body.  Black pepper also helps the body absorb nutrients and can strengthen immunity. 

Black Cohosh

Black Cohosh is a medicinal root that is used to treat women’s hormone-related symptoms such as, menopause, premenstrual syndrome (PMS), and painful menstruation.

Chaste Tree

Chaste Tree, also known as agnus-castus is a plant from the Mediterranean and western Asia which grows violet flowers and berries. It is commonly used by women to help with problems related to hormone imbalances.

Red Clovers

Red clover is a flowering plant and is a legume. Red clover contains isoflavones, which is a type of phytoestrogen. Phytoestrogen has a similar chemical make-up as estrogen which is why it has long been used to ease common menopause symptoms such as hot flashes. Estrogen production is at its lowest during the evening, which is why night sweats are so common.

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Maca

Maca is a Peruvian plant grown in the Andes mountains. Maca root has many potential benefits for women but it is known for alleviating menopausal symptoms, including hot flashes and interrupted sleep. Studies also suggest that Maca can help protect bone health.

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Trans-Resveratrol

This powerful antioxidant neutralizes free radical damage that leads to signs of aging. Resveratrol helps protect the skin surface by interrupting and rebuffing negative environmental influences to brighten complexions and boost collagen production. It has been shown to be effective in preventing UVA damage and abnormal cell growth. This antioxidant is shown to contain anti-aging, anti-inflammatory and skin-calming properties that help revitalize the skin.

Zinc

Zinc is part of your skin’s natural dietary defense, found in many foods we eat and helps to fight off the formation of free radicals. It protects the skin’s lipid, or fat barrier and the fibroblasts that make up collagen. Collagen is your skins support structure that protects against UV light, pollution and other aging influences. Zinc boosts the immune system which may help to control the inflammatory response. Also, Zinc regulates cell production and turnover which may reduce oil production and prevent clogging of pores. Zinc is also used to help heal wounds and treat skin conditions like acne, foot ulcers caused by diabetes, leg ulcers, warts, and aging skin.

Radish

Great in salads and our supplements for their antioxidant ability to fight free radicals, their bile-increasing ability that fights bad fats, and their general detoxifying qualities.

Dandelion

While not wanted in your lawn, dandelion contains a variety of biological properties that promote liver health and provide liver detoxifying properties.

Artichoke

A familiar vegetable packed with free-radical fighting antioxidants. Cynarine, a substance found abundantly in artichokes, is believed to promote healthy cell growth and reproduction in the liver.

Turmeric

A common spice that can reduce cellular inflammation, and can increase the flow of bile which helps detoxify the liver by breaking down unhealthy fats.

Raspberry Ketone

Raspberry Ketone is found in red raspberries which gives the fruit their strong aroma and flavour. It can increase your metabolism and higher the rate at which your body burns fat while also reducing appetite. It can also increase levels of adiponectin, which is a hormone that helps regulate metabolism.